For all the benefits of the summer months, there is one big drawback for retailers: As the temperatures increase, so do shoplifting incidents. As loss prevention professionals know, crime tends to surge in the summer, and shoplifting is no exception to this trend. Kids are on summer break, people are out of their homes and merchandise is displayed at storefronts everywhere. These factors add up to a ripe season for shoplifting.
But they also add up to a great season for sales. Since retailers are necessarily focused on running the business and keeping customers happy, they don’t want to have to be preoccupied with shoplifters all the time. But losses from theft add up fast, and threaten to put a huge dent in profits. No business wants to find itself in this situation. Solving the problem calls for more than careful surveillance monitoring – it requires on-the-ground action.
Understanding – and undermining – the shoplifter mindset
According to the National Association for Shoplifting Prevention, there are around 27 million active shoplifters in the country. And these shoplifters often come out in larger numbers during the summer.
Given that roughly one in every 11 people is a shoplifter, it’s no surprise that there’s not a typical profile of this kind of criminal. As an industry professional, you know merchandise swindlers are young and old, male and female. Some of them are professional criminals, but many are not.
“By denying thieves the possibility of benefiting from their theft, they can take away their incentive to steal in the first place.”
Yet despite these differences, shoplifters are united by a common trait: the desire to benefit from what they’re stealing. When a thief steals a pair of jeans, for example, it’s because he or she wants to put them to use. Whether that means wearing them, giving them as a gift or attempting to resell them, the shoplifter plans to benefit from an item he or she didn’t pay for. But what if retailers deny thieves that benefit altogether? This is the idea behind exploding ink tags.
Enjoy some permanent ink with those stolen jeans
There’s a reason exploding ink tags have been a go-to theft deterrent for retailers since the early 1990s: they’re the ultimate tool for theft benefit denial. That’s because even if a shoplifter manages to remove a garment with an ink tag from the store, he or she won’t get to enjoy their stolen item. While some shoplifters are adept at removing regular security tags, with ink tags, they won’t be able to avoid the explosion of permanent ink. This creates an additional deterrent for prospective thieves.
If a thief attempts to remove an ink tag in your store, that person will literally be caught red-handed. And if they make it out, it’ll be with an item that can neither be used nor resold. By heightening the chance of capture and denying all benefits, exploding ink tags reduce retail theft to a dangerous practice that lacks any reward. The technology has been effective for a long time. Back in 1996, for example, a survey of 14 stores that introduced ink tags found that these establishments experienced a 14 percent reduction in industry shortages after the incorporation of the ink tags.
Here at CONTROLTEK’s Retail Security Solutions division, we offer an ink tag that serves as the best line of defense for your store’s merchandise:
- InkGuard ink tag: The InkGuard offers visual deterrence like no other and is available in AM and RF technologies. This ink tag works for any of your apparel items.
When it comes to defending your merchandise in the summer months, loss prevention experts know that a passive approach won’t cut it. The solution to the summer shoplifting boom is to confront the problem head-on, with a theft prevention solution that is explosively effective.