First Time Right at Every Marketing Message

Getting the company’s message out to the world in a clear and concise manner is at the core of what Cesar De Anda does every day.  This is how he does it First Time Right:

What is your role at CONTROLTEK?

I am the Associate Marketing Manager for E-commerce and Design. I create and manage all the design for the company, both digital and printed. This includes online banners, e-blasts, stationery, magazine ads, proposals, and tradeshow booths. Along with design, I update and maintain our corporate website as well as our e-commerce website. This means adding blog posts, updating imagery, creating promotions, and site analytics.

Cesar, receiving a Certificate of Appreciation from our chief of sales & marketing, Steve Sell, for “turbo-charging our marketing performance with [his] technical knowledge and dedication.”

How do you deliver First Time Right in your work?

Since most of what I produce is customer-facing, I must make sure that all the information being presented is accurate. I do this by including my team and other departments in the initial concept and final proofing stages. I always double-check deadlines and create recurring tasks to make sure nothing slips through the cracks.

What’s the favorite part of your job?

My favorite part of the job is that I get to do what I enjoy. I have been in design for over fifteen years and I am glad that I get to do it every day. Having the freedom to create and get productive feedback on the work I do is great. I also appreciate that I can expand my knowledge and learn more about marketing, SEO and business in general.

What inspires you?

My inspiration is in the challenge of improving what was done before. This includes building on what was done years ago when CONTROLTEK was just starting out to building on what I did last week.

What’s the number one thing you’d like the world to know about CONTROLTEK?

Everything that we do at CONTROLTEK is for the good of our clients. I can say that because everybody I work with demonstrates their passion for what they do and puts in the extra effort to do things First Time Right. When our clients succeed, we succeed.