THE VALUE OF THE HOLIDAY SHOPPING SEASON

The holiday shopping season can make or break a retailer’s entire fiscal year. It’s no secret that sales increase tremendously as the calendar year winds down and consumers ramp up their purchasing habits to buy gifts for friends and relatives, or simply to take advantage of end-of-year sales. For the most part, the holidays represent an opportunity for retailers of all stripes to pad their bottom line with a surge of revenue.

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