What is De-Identified Data?

De-identified data is data that’s considered direct & known. Generally, it contains indirect identifiers – some data points are removed or manipulated to break the linkage to a real-world identity. For example, you may remove an address from an exception report but leave a customer number. In this example you would be able to relink the address to the customer number. De-identified differs from anonymous data because the identity may be re-acquired in most instances.