The General Data Protection Regulation (GDPR) is an European Union (EU) regulation intend to enhance data protection for all individuals within the EU. It addresses the export of personal data outside the EU. The intent of the GDPR is to give control back to people of their own personal data and to simplify the regulatory environment for international business. The GDRP becomes enforceable in May 2018. It applies to controllers and processors of data. International retailers will be affected.